Ramsey Naja is chief creative officer, JWT MEA
“By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood.
For many weeks, the online chatter has been pretty unanimous: there is a good chance that the winner will be connected with the Arab Spring. Irrespective of which side of that season they stand, most will argue that this covers a wide selection of worthy contenders, the majority of whom being from the cyber sphere. If this is the case, then I beg to differ.
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