Zain’s ‘Open Sesame’ TVC forms part of the telco’s trio of campaigns for Ramadan and Eid. The ad is centred on the belief that people never really turn the page on their childhood happiness. In this Eid greeting, characters from the popular Arabic version of Sesame Street get together with Arabs Got Talent star Hala Turk, whose voice is intended to help carry the audience to a less complicated time, reminding us all of holidays spent with loved ones.
Project Open Sesame
Client Zain
Creative agency M&C Saatchi MENA
Regional creative director Samer Younes
Associate creative director Pierre Khoury
Senior art director Rola Ghotmeh
Copywriters Maya Macaron and Marale Ghanma
Executive TV producer Elie Zreik
TV producer Saad Kaabour
Regional account director Amal Chammas
Account director Olfa Mourad
Production house Intaj
Director Alain Sawma
Music rearrangement Harry Hedeshian
Exposure TV
