Campaign’s PR Faces to Watch 2020 – Hanadie Bou Abboud, Senior account executive, Bridge of Minds

Campaign’s PR Faces to Watch 2020 – Hanadie Bou Abboud, Senior account executive, Bridge of Minds

Age: 23

Sarah Araigy, chief operating officer, Bridge of Minds: Hanadie is a remarkably brave young woman who contributes greatly to the agency and the growth of the clients. Her productivity and efficiency and willingness to achieve more saw her promoted from a junior account executive after only one year. At the age of 23, Hanadie is a key person in the PR team, who leads strategy implementation and operations of events across Lebanon and the region.

Career highlights

It’s been three years already in the industry, and I was privileged to start off my career at a young age. What I imagined to be a junior job with a small role soon turned out to be a career-defining path as I was promoted to senior account executive two years later.

Since day one, I was trained and guided from my seniors to overcome myself and aim for bigger challenges when it comes to strategic planning, implementation and execution, and found myself working on very diverse industries and renowned brands on a national and international level.

Guiding principles

In a very competitive industry, Personal development is power.

Work hard and stay updated.

Think outside the box and don’t be afraid to come up with new ideas. You might be surprised with the copy-cats.

Dream job

My dream job would be a political communication strategist.

Politics affect us all and shapes our future. By taking part in it, I believe we can contribute towards causes that matter to us and the nation as a whole.

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