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Agency

BackLite Media

  • Type of agency

    Out of Home

  • Ownership

    Multiply Media Group

  • Head office

    Dubai

  • Number of staff

    33

  • Year founded

    1996

AGENCY BIO

Part of Multiply Media Group, BackLite Media is a leading Out-of-Home (OOH) media company based in the UAE. Renowned for its premium locations and iconic, design-led advertising solutions, BackLite delivers stand out brand visibility in the region’s most prestigious settings.

With innovation at the core and a philosophy called Desirable by Design®, BackLite helps brands be seen, remembered, and desired, through continuing to redefine the OOH landscape across the UAE and beyond.

Properties:

  • The Retail Collection –The Galleria, Abu Dhabi and Dubai Festival City
  • Digital Destinations – The Curve At Al Qana and Al Qana Totems in Abu Dhabi
  • The Landmark Series – The Triple Crown in Abu Dhabi, The Dubai Jawhara, The Dubai Gateway, The Triple Crown in Dubai, The Oryx
  • The Outdoor Collection- The Landscape Gallery, Digital Icons, The Portrait Gallery
  • Premium DOOH Portfolio – Wandsworth Roundabout London UK