The wisdom of crowds? No thanks, I’ll pass

James Wood is creative director at the Dubai office of TMH

“Recently, I attended the American University in Dubai graphic design final show with a view to sourcing a shining new design intern for the office. You’ll always pick the best fruit straight from the tree. Mingling with the crowd in a small and sweaty little space, I took the time to have a chat with nearly all the graduates while reviewing their work. And Bingo! In no time at all, I’d found a rough nugget of pure gold shining through the mud. With a little patience that will clean up nicely, I thought.

Which brings me to my point. In our brave new digital world, anyone requiring branding and advertising creative solution