CAMPAIGN PR FACES TO WATCH 2019 – MOHAMMED ALSAEED, 29, ACCOUNT EXECUTIVE, ASDA’A BCW SAUDI ARABIA

Nominated by Nathan Wilson, senior vice-president, regional operations
“Mohammed AlSaeed is an integral member of Asda’a BCW’s Riyadh team. As a Saudi national, he is able to provide insightful analysis for the agencies corporate clients. His media relations skill ensures both local and regional accounts have access to the best journalists in Saudi Arabia, and his enthusiasm for event support and ability to think outside the box have been critical components of the agency’s ability to deliver top-notch press conferences and events. As the Saudi market grows in importance for Asda’a BCW, Mohammed is an increasingly valuable asset and a critical member of our team.”

Career path
“In previous jobs, I was responsible for coordinating and supervising the marketing for some famous websites. I learned a lot of great soft skills such as time management, working as part of a team and communication. Furthermore, I worked part-time as a news correspondent for Seha TV channel, covering health and fitness. Then I joined Asda’a BCW and was privileged to be part of the teams working on many megaprojects and massive accounts, such as Saudi Vision 2030, Red Sea Project, NEOM, Frd and the Islamic Military Counter Terrorism Coalition.”

Guiding principles
Storytelling is a magic key to create a successful campaign for your client, and this comes from real passion and understanding the client’s needs.
Believing in humanity and teamwork is essential in our industry.
Professional networking is a soft skill that helps to win the PR battles