CAMPAIGN PR FACES TO WATCH 2019 – RACHEL LEWIS, 28, ACCOUNT MANAGER AND CONTENT PRODUCER, MARKETTIERS

Nominated by Leanne Foy, group marketing manager
“In just 6 months, Rachel was promoted from a senior account executive to account manager, the fastest promotion on record for the MENA office, demonstrating her eagerness to identify, pitch, and convert leads to revenue.”
“Over the last year she has delivered AED 750,000+ in revenue, 30 per cent over her annual target. She has developed and executed award-winning campaigns and increased the number of retained clients from 10 per cent to 50 per cent in the last 12 months.”
“Rachel goes above and beyond to develop her skills, and has recently taken the lead on the production of the newly launched Podcast for MEPRA, The Brief.”

Career path
“I’m a creative and ambitious communicator, who is passionate about challenging the status quo and helping brands reach their target audiences with strategic broadcast PR campaigns.”
“Within six months of starting at Markettiers, I was promoted from senior account executive to account manager. I’ve also garnered broad experience in communications over six years, working with multinational agencies, brands and businesses across MENA region, and was privileged to be a finalist for MEPRA’s Outstanding Young Communicator of the Year 2018.”

Guiding principles
Maya Angelou once said: “You can’t use up creativity. The more you use, the more you have.”
In PR, storytelling is important to our strategies, with creativity at the heart of it. We’re often tasked by our clients to generate fresh concepts for our story angles and campaign ideas so often we can have creative burnouts.
It’s important to take a step back, a few deep breaths and remember that everyone is creative and that we all have our inner creatives, we just need to learn how to unlock and tap into it more often.