CAMPAIGN MEDIA FACES TO WATCH 2019 – PETAL D’MELLO, 27, MANAGER, STRATEGIC MARKETING INVESTMENTS, OMD

Nominated by Saleh Ghazal, managing director, OMD UAE
“Petal has been an instrumental part of the team. Her innovative approach comes through in every challenge thrown her way. Her expertise and positive attitude have added incremental value to the work and the teams. Apart from being a pleasure to work with, she never falls short on producing award-winning work and contributing to her clients’ growth.”

Career path
“A fresh grad out of York University, I ventured into media planning at OMD working on the Dior portfolio, before moving to the Infiniti account three years later. During the last five years on these two accounts, I have expanded my skill set to include integration of econometric modelling and performance along with the challenges of identifying and reaching luxury audiences. I’ve had the opportunity to be a part of award-winning work, from OMD internal awards (Client Satisfaction 2016, Advancing Creativity 2017 & 2018) to industry-wide recognition regionally and globally through Festival of Media, Effies MENA and Dubai Lynx.”

Guiding principles
I believe that the act of being consistent is an underrated quality in our industry but a very valuable one. The ability to be that constant rock for your team and client and be able to deliver no matter the circumstance is something I continuously strive to do.
In a constantly evolving industry, we should never rest on our laurels. I live by the principle of always staying curious, to always bettering oneself so that I know for certain that my work today is always better than yesterday’s.