CAMPAIGN MEDIA FACES TO WATCH 2019 – MARAM ABOUEITA, 28, MEDIA MANAGER, BPG MAX

Nominated by Ashish Gupta, general manager, digital, BPG Max
“Maram was awarded Agent of Change, a coveted recognition in the agency for driving innovation. She has this ability to gain client trust quickly. A classic example is a watch major buy-in for a big investment on e-commerce and growing the overall business ROI. She is also known for one of the earliest innovations on Snapchat when it went commercial a few years back.”

Career path
“I’ve been in the media industry for about six years, out of which four years were in Dubai. I started my career back in Egypt as part of the Digital Acceleration Team (DAT) at Nestle Egypt. After about two years working and understanding the Egyptian market, I decided to move to the next journey in the GCC region. I joined the BPG Max team as a digital media planner in 2015, and my journey in agency life has been very exciting. My drive for self development has evolved me as an integrated media manager, looking after key luxury and retail clients such as Swatch Group and Rivoli Group.”

Guiding principles
Progress won’t be possible without change and challenges. Adapting to change and accepting challenges are key pillars for growth. I’ve been blessed with great mentors who have shaped my career path that way. I also believe the biggest barrier for youngster is getting into a comfort zone.