CAMPAIGN MEDIA FACES TO WATCH 2019 – POOJA SHIVA SUVARNA, 26, DIGITAL MEDIA STRATEGIST, ESPRESSO MEDIAPLUS

Nominated by Charbel Jreijri, general manager
“’A penny saved is a penny earned.’ This is exactly what Pooja has exemplified in our agency since the time she came on board. Her passion to explore, learn new things and keep things under her control has resulted in a significant drop in the company’s outsourced business, thus increasing the profitability of the company by 8-10 per cent. She is currently handling some of the biggest media accounts in the agency including Electrolux, Infiniti and Nissan Abu Dhabi, ARADA and Bridgestone. All the clients have appreciated her work for the simple reason that she goes beyond her domain to ensure that the client’s budget is being spent and tracked accurately.”

Career path
“I started my career as a software developer. After a year I knew this was not my thing and hence was looking for a new career path that kind of links back to my education and passion.”
“I then decided to experiment with media and joined as digital media executive and found out that it is the career path that I want to follow and learn more about people and market behaviour and what affects each of them.”
“I have worked with some of the leading global agencies in India, including Starcom, and last year moved on to explore new challenges in the Middle East with Espresso Mediaplus with the hopes of adding more feathers to my planning experience.”

Guiding principles
There’s only one rule in digital marketing: The world is dynamic and ever-changing, so be a quick learner and be alert to what’s new. If you have chosen this as your career path then be ready for the new challenge daily.