CAMPAIGN MEDIA FACES TO WATCH 2019 -SAIFULLAH IJAZ, 29, DIGITAL PERFORMANCE EXECUTIVE, CARAT KSA

Nominated by Ahmad Haider, MD, Dentsu Aegis Network KSA
“Saifullah has directly contributed to the agency’s success in Saudi Arabia. With precise planning and optimisation on campaigns, he regularly secures us new projects and business by achieving amazing results for clients. Recently, we were given the opportunity to work on a project for a leading FMCG account in Saudi Arabia, and Saifullah worked very hard to achieve results that would make us stand out from their incumbent agency. With very close optimisation of the campaign, he was able to achieve 10,000 app downloads in one month – an achievement that drove two additional campaigns our way.”

Career path
“I started my career as a personal assistant to the GM. Within less than a year, I was given the responsibility to work in media monitoring. Since then, I’ve worked hard at growing my digital skills and I’ve acquired advanced certificates in Google Adwords, YouTube, search, Google Display Network and DoubleClick. In addition, I’ve also completed Facebook and Instagram Blueprint. Finally, I also got a digital marketing certificate by attending a one-week week training. In less than three years I have been promoted to a digital performance executive.”

Guiding principles
1. The first will always be respecting colleagues and believing in company values.
2. Be involved in every task; my favourite quote will always be: “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
3. Building team trust is the most important factor to help anyone grow and learn more.