CAMPAIGN DIGITAL FACES TO WATCH 2019 – ARYA ZHAO, 26, SOCIAL MEDIA EXECUTIVE, APAC MARKET, BOOPIN

Nominated by Shadi Abdulhadi, founder and CEO, Boopin
“Arya is currently leading the Chinese Social accounts and platforms of Abu Dhabi Tourism. She is an eager marketer who has improved over 400% performance rates since she took over the accounts.”

Career path
“As a marketing specialist from China, I have to say my experience in UAE is rewarding. I started my career in hospitality industry when I graduated from University, looking after South East Asia market. I discovered my interest in social media and advertising and decided to make the change. I had a great time developing strategies and working with clients from different industries. My focus was on developing my experience in mobile games publishers with a major focus on the media buying and media planning for the Chinese market.”
“My journey has been so rewarding, that now I’m the key account manager of APAC market at Boopin for Abu Dhabi Culture & Tourism, promoting the destination to the Chinese market.”

Guiding principles
I always believe that it is important to stay curious and keep myself updated with new technology. Be open minded and creative. Be a good listener.