CAMPAIGN MEDIA FACES TO WATCH 2019 -SAHAR EL CHOUFI, 29, MANAGER, PLANNING, PHD

Nominated by Naim Yonis, director, PHD
“Sahar acts as a valued advisor to her clients daily. Due to her strategic approach to networking we have won three new businesses within a short time frame. Her personable nature and the warm client relationships she forges have helped grow new business through word of mouth and retained two key businesses during the pitch process. Sahar’s character and intelligent approach can win over any individual.”

Career path
“I started my career in media in October 2014, joining PHD Abu Dhabi as a junior executive and then working my way to managerial level. Since joining PHD, I have grown and developed both new and existing accounts, bringing a fresh mind and a new approach to the projects I lead. Last year I proudly won the “Extra Mile Award”, part of the PHD’s award ceremony that recognises talent within the group.”

Guiding principles
Always be transparent with all partners (clients, suppliers and team members). Build strong relationships and act as a valued partner; we are all part of one team working towards one goal: to build successful business results. Lastly, approach everything you do with the mentality of finding a better way to elevate the offerings and deliver great work.