CAMPAIGN MEDIA FACES TO WATCH 2019 – KAMALA RAM, 28, SENIOR EXECUTIVE, DIGITAL PLANNING, PHD

Nominated by Nawal Nasreddine, business unit director, PHD
“Kamala found a better way through enhancing a measurement and performance benchmarking system for our clients. She embodies the qualities that are in PHD’s DNA. She’s curious (a big book of why), passionate, straightforward, she takes initiative and she is always determined to find a better way. Her collaborative spirit, paired with the ability to find humanity in numbers, has resulted in some fantastic work.”

Career path
“I started my career in digital marketing as a digital designer with a creative agency. My curiosity about what happened to all the emailers and banners I designed led me to the world of digital media planning, which was a natural fit for my love for numbers and creative comms. So far, I’ve worked as a planner across global and local clients such as Unilever, HSBC and Meraas. Within this time, I have achieved multiple awards for clients including Effies MENA and MMA Smarties for multiple FMCG brands.”

Guiding principles
Clients are humans too – this one’s from my dad, on my first day of work.
Take a breath, it’s not brain surgery – this one’s from my first boss, and I try to use it when I need to put crises into perspective.
The truth is always in the numbers – media is unique in the sense that it is a creative industry that is also steeped in logic derived from data, and for every question there is an answer in the numbers.