CAMPAIGN DIGITAL FACES TO WATCH 2019 – NOUR MONTASSER, 24, BIDDABLE MEDIA EXECUTIVE, HEARTS & SCIENCE

Nominated by Stacy Fisher, head of digital transformation, Hearts & Science
“Nour has transformed in her year here at Hearts & Science by consistently demonstrating her knowledge internally in meetings with the client teams and externally both with our clients and in media partner sessions. I am very impressed with her even-keeled approach and her positive attitude towards ensuring we reach our client goals.”

Career path
Upon completing her undergraduate studies in Toronto, Nour launched her career in biddable media in Dubai with Wavemaker. Her first client was a global FMCG, which exposed her to the full scope of the social media advertising realm. She is currently a part of the biddable media team at Hearts & Science, focused on delivering data-driven campaigns across social media, display and video platforms.

Guiding principles
At the end of the day, if I walk away confidently knowing I did my absolute best, then my job is done. This is the fire that fuels my work.