AGENCY BIO

HORIZON HOLDINGS management: Rafic Saadeh, Executive Chairman; Mazen Jawad, CEO; Joe Jabbour, CFO.

BPN MENA management: Antonio Boulos, President; Carlos Yeghiazarian, General Manager; Bachir Zeidan, Head of Digital.

W

e are a Horizon Holdings and IPG media planning and buying company with
a strong network across GCC, MENA and internationally.

Data informs everything we do. We use data to extract actionable insights and create more intelligent media solutions that can uncover value and unlock full market potential for our clients. Our agile business model seamlessly integrates content, context and targeting to plan and implement result-driven high-impact media campaigns.

SERVICES: Data management, customised consumer and category research, strategy and business planning, media planning and buying across all traditional and digital media channels, and ROAS measurement and attribution modelling.