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Agency

TBWA\RAAD

  • Type of agency

    Creative agency, Digital agency, Event agency

  • Ownership

    Omnicom

  • Head office

    Dubai

  • Number of staff

    200+

  • Year founded

    2000

AGENCY BIO

We are the Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named as one of the Middle East’s Most Innovative Companies by Fast Company Middle East in 2024, 2023, 2019, and Adweek’s Global Agency of the Year in 2024, 2022, 2021 and 2018, we are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made of passionate, dedicated individuals with expertise across the total brand experience – from retail to social and digital, from B2B to experiential, from innovation to production and from design to content.

SERVICES: Our digital services, rooted in Disruption®, are crafted to drive transformative growth by blending strategy, ideation, and execution. Our offerings include performance marketing, SEO, creative intelligence (AI-powered prediction and analysis), and custom AI solutions. We excel in loyalty-building initiatives, enhancing user engagement and retention through CRM-driven communication. Additionally, we design seamless e-commerce experiences and develop innovative digital products, such as chatbots and tailored web and app solutions, delivering impactful and holistic digital journeys for our clients.

AWARDS: Most Innovative Companies in the Middle East 2024, 2023, 2022 – Fast Company Middle East; Best Workplaces for Women 2024 – Fast Company Middle East; The World’s Most Innovative Companies 2023, 2022, 2021, 2020, 2019 – Fast Company; Great Place to Work Certified 2024; Global Agency of the Year 2024, 2022, 2021, 2018 – Adweek

Leadership Panel

Reda Raad

Group CEO

Salwa El Meniawy

Chief Financial Officer

Noah Khan

Regional President of Digital & Innovation - CEE, Middle East and Africa

Joe Lahham

Managing Director

Catherine Bannister

Chief Strategy Officer

Muriel Lechaczynski

Chief Growth Officer

Key Clients

Abu Dhabi Investment OfficeAbu Dhabi Media OfficeAppleAW Rostamani Arabian AutomobilesCareemCNNCommercial Bank of DubaiduEssenceHenkelHiltonInfinitiInjazatInfinitiGatoradeGlobal VillageKFCJohns HopkinsPepsicoPladisPhilipsPfizerMax FashionMetaM42NissanNEOMRAKBankSheikh Shakhbout Medical City (SSMC)/Mayo ClinicUAE Government Media Office

SERVICES

Advertisingbrand managementcontent creationdigital marketingintegrated campaignsintegrated project managementPRsocial media

BUSINESS DETAILS

+971 4 425 8888

www.tbwaraad.com

[email protected]

CREATIVE WORK BY TBWA\RAAD

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