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Type of agency
Creative agency, Digital agency, Event agency
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Ownership
Omnicom
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Head office
Dubai
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Number of staff
200+
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Year founded
2000
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AGENCY BIO
We are the Disruption® Company, a collective of creative minds with an unlimited creative canvas. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named as one of the Middle East’s Most Innovative Companies by Fast Company Middle East in 2024, 2023, 2019, and Adweek’s Global Agency of the Year in 2024, 2022, 2021 and 2018, we are a disruptive brand experience company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective is made of passionate, dedicated individuals with expertise across the total brand experience – from retail to social and digital, from B2B to experiential, from innovation to production and from design to content.
SERVICES: Our digital services, rooted in Disruption®, are crafted to drive transformative growth by blending strategy, ideation, and execution. Our offerings include performance marketing, SEO, creative intelligence (AI-powered prediction and analysis), and custom AI solutions. We excel in loyalty-building initiatives, enhancing user engagement and retention through CRM-driven communication. Additionally, we design seamless e-commerce experiences and develop innovative digital products, such as chatbots and tailored web and app solutions, delivering impactful and holistic digital journeys for our clients.
AWARDS: Most Innovative Companies in the Middle East 2024, 2023, 2022 – Fast Company Middle East; Best Workplaces for Women 2024 – Fast Company Middle East; The World’s Most Innovative Companies 2023, 2022, 2021, 2020, 2019 – Fast Company; Great Place to Work Certified 2024; Global Agency of the Year 2024, 2022, 2021, 2018 – Adweek
Leadership Panel
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Reda Raad
Group CEO
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Salwa El Meniawy
Chief Financial Officer
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Noah Khan
Regional President of Digital & Innovation - CEE, Middle East and Africa
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Joe Lahham
Managing Director
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Catherine Bannister
Chief Strategy Officer
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Muriel Lechaczynski
Chief Growth Officer