AGENCY BIO

Serviceplan Group Middle East, a market leader in the development and realisation of integrated communication concepts across all channels and platforms, has launched the ‘House of Gaming’ division in 2021, created to harness the vast potential of Gaming & Esports Marketing for its clients in the MENA region, and beyond.

The House of Gaming division has been established to provide businesses and brands with in-depth knowledge across all aspects of gaming, from different gamer target groups to showcasing and assessing all relevant touchpoints. It guarantees expert-level guidance on developing a brand’s positioning and communication strategy in gaming and Esports and manage the seamless execution of its end-to-end Esports Marketing efforts.

Since its launch in 2021, the gaming division of Serviceplan Group has experienced remarkable growth. It operates as an integral part of the “House of Communication” offering, ensuring seamless integration with all relevant
divisions to ensure comprehensive success for all industries, brands and relevant target audiences.

Head of company: Helmi Abdalhadi