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Type of agency
Creative agency, Digital agency
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Ownership
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Head office
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Number of staff
700+
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Year founded
1971
AGENCY BIO
Head of company: Dani Richa
Part of the global Omnicom Advertising and BBDO network, IMPACT BBDO was established in 1971 and offers comprehensive and integrated marketing communication solutions, covering a wide and prestigious base of global, regional and local clients. Our mission is to create and deliver the world’s most compelling commercial content across all mediums and screens.
Services: Advertising; Brand & Identity Development; Corporate Reputation Management; Digital Marketing; Event Marketing; Integrated Project Management; Marketing Communications; Marketing Science; Performance Marketing; Production; Social & Content Marketing; Shopper Marketing
Key clients: Aramco, ASMO, Department of Economy & Tourism, DP World Dubai Customs, Economic Development Board of Bahrain, Etihad, Future Minerals Forum , Google, HP, Jotun, OceanQuest, One&Only, PepsiCo, Pladis, Public Investment Fund (PIF), P&O Ferries, Ras Al Khaimah Tourism Development Authority, Royal Development Company, Sadia, Shamal Holding, Starbucks, UAE Government Media Office
Awards: Cannes Lions – MENA Network of the Year (7 consecutive years), Dubai Lynx – Agency of the Year, The One Show – No.1 Agency in MEA, WARC Creativity 100 – No. 1 Agency in MEA, Andy Awards – No. 1 Agency in Middle East, The Immortal Awards – No 1 Agency in ME, Campaign Middle East Agency of the Year – Creative Agency of the Year, Contagious – Best and Bravest Agencies in the World
Leadership Panel

Dani Richa
Chairman EMEA and Group CEO

Ghassan Kassabji
CEO, UAE and Chief Growth Officer MENA

Mamdouh Aldred
Chief Finance Officer

Jad El Rabahi
Managing Director

Ali Rez
Chief Creative Officer, MENAP

Chirine Kordahi
Group HR Director

Sebastian Roland
Group Head of Strategic Planning

Johannes De Beer
Executive Creative Director, UAE

Shadi El Mourad
VP Strategic Partnerships

Nawal Momen
Projects Director, Impact Proximity

Faith Rodrigues
Experience Design Director, Impact Proximity

Mohammad Sakib
Technical Lead, Impact Proximity






