Ride-hailing app Careem has appointed TBWA/Raad as its global advertising agency of record.
After rapid growth and expansion into new verticals, building the Careem brand is now at the forefront of business objectives within the company, it said in a release. Under the leadership of Careem’s vice-president of strategy, Adeeb Warsi, Careem engaged award winning brand agency BellWether Brands to refresh the brand in late 2017, appointed a new vice-president of brand, Ian Pate from PepsiCo Europe/Sub-Saharan Africa and more recently brought on board Anas Sarraj (ex JWT, Dubai) as creative director.
Ian Patesaid: “We’ll be partnering with TBWA/Raad for this as we believe the
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