TBWA\Raad has won Dubai Shopping Festival’s (DSF) advertising account following a competitive pitch.
The festival, which is organised annually by the Dubai Events and Promotions Establishment, had previously worked with multiple agencies but was looking for a lead agency to create the main body of work for next year’s event, which will take place between 20 January and 20 February.
During the pitch process, Ahmed Tageldeen, consultant – strategic marketing communications, CEO Division, Dubai Events and promotions Establishment, had said: “What we’re looking for is an integrated agency that can take on the lead creative for the mainstream campaign and translate that across some
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