Campaign’s PR Faces to Watch 2026 – Zoe Serras, Senior Account Manager, White Label Media
Campaign’s PR Faces to Watch 2026 – Zoe Serras, Senior Account Manager, White Label Media
Age: 28
Country: United Arab Emirates
Nominated by Sameer Joshi, Senior PR Strategist:
I am pleased to nominate Zoe under Campaign ME Agency Faces to Watch 2026 for PR industry. A strategic communicator with sharp media instincts, Zoe consistently turns complex narratives into compelling stories that drive measurable impact. From securing high-profile media placements to leading integrated campaigns that elevate brand reputation, she brings both creativity and discipline to every initiative. Known for her composure under pressure and forward-thinking approach, She is also a great mentor and trusted advisor. Zoe’s vision, integrity, and results-driven mindset marks her as a rising leader in the industry.
Career highlights
Zoe is a Senior Account Manager with over six years’ experience delivering strategic communications across hospitality, lifestyle, wellness and corporate sectors. In 2022, she was shortlisted for Digital Professional at the PRCA MENA Awards. Zoe leads client strategy, manages integrated PR teams, and plays an active role in new business growth, supporting agency expansion. Known for combining creative storytelling with commercially driven communications, she has successfully led multi-sector campaigns that strengthen brand positioning and visibility. Beyond agency work, Zoe is co-founder of wellness publication FeelinGood Dubai and a qualified Hot Yoga instructor, reflecting her passion for purpose-driven storytelling and community-led brand building.
Guiding principles
Zoe believes PR should build reputation, not just headlines. She focuses on strategic storytelling, measurable impact and long-term brand credibility, combining cultural insight with commercial results. Her approach centres on trust, consistency and creating narratives that genuinely connect brands with audiences.
Side hustle
Zoe is co-founder of FeelinGood Dubai, a wellness-focused publication spotlighting fitness, lifestyle and community experiences across the UAE. She is also a qualified Hot Yoga instructor, reflecting her passion for wellbeing, storytelling and building purpose-led communities beyond traditional agency work.
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