Campaign’s PR Faces to Watch 2026 – Yasser Abdelrahman, Senior Communications Executive, BPG Group
Campaign’s PR Faces to Watch 2026 – Yasser Abdelrahman, Senior Communications Executive, BPG Group
Age: 27
Country: United Arab Emirates
Nominated by Stephanie Badjonat, Vice President, Communications:
I’m thrilled to recommend Yasser! Yasser has quickly proven himself a powerhouse in PR, influencer marketing and media relations. He consistently delivers high-impact campaigns for our flagship clients and with his background as a content creator – he provides a unique, insider perspective on authentic engagement for his clients that sets his work apart. Yasser is a truly dynamic talent shaping the future of communications – I’m excited to see his career continue to reach new heights.
Career highlights
PR, Influencer Marketing, and Media Relations specialist leading high impact communications campaigns across the GCC. I’ve worked on flagship accounts spanning tourism, lifestyle, automotive, and government, including Dubai Business Events, Michelin Guide, Wasl, Amazon Devices, and Danone. I specialize in media relations, influencer partnerships, and large scale event activations, consistently delivering KPI-exceeding coverage and strategic brand visibility.
Guiding principles
I believe client and media relationships should be built within a clear and honest framework. Beyond professional networking, the true value lies in human connection understanding the individual, their nature, and how to engage with them effectively. Above of all, value matters more than numbers, and precision in execution remains non negotiable.
Side hustle
I’m a lifestyle content creator focused on experiences and entertaiment across the region, sharing authentic, on ground moments with my audience. I also use my platform to raise awareness about diabetes by openly sharing my personal journey, aiming to support others and foster better understanding while collaborating with brands through meaningful, experience led content. I’ve built a community of more than 800K followers across platforms, including over 430K on Instagram specifically.
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