Campaign’s PR Faces to Watch 2026 – Viktoria Barshchova, International PR Specialist, PRHub.ae
Campaign’s PR Faces to Watch 2026 – Viktoria Barshchova, International PR Specialist, PRHub.ae
Age: 30
Country: United Arab Emirates
Nominated by Vlada Lomova, CEO:
I’m pleased to nominate Viktoria for Campaign Middle East’s Agency Faces to Watch 2026. Viktoria is exceptionally productive and solutions-driven.
She is able to both develop and execute a long-term strategy. In one year, successfully raised brand awareness for a top client through delivering 31 news-driven pieces (press releases, reports, op-eds, interviews, features, comments) with total media reach exceeding 950M.
She moves fast from insight to angle, builds strong media relationships, and consistently delivers coverage across formats, print/online, TV, radio and podcasts. She adapts quickly to each client’s tone and priorities and is a valuable team player.
Career highlights
PR Manager with 2 years of experience in media relations, reputation management, and creative communications across the MENA region. More than five years of experience in brand and project marketing in global companies.
Proven record of securing Tier-1,2 media coverage on a monthly basis, leading integrated PR campaigns and driving brand visibility for tech, entertainment, finance, sport and lifestyle brands.
Drives press office work end-to-end, including building angles, pitching different publication formats in media (press release, reports, columns, op-ed, interview, features), on TV, radio and podcasts. Skilled in creating communication strategies, able to adapt to a fast-changing cross-cultural environment.
Guiding principles
Every good story starts with listening, whether it’s the client, the journalist or social media opinion. It transforms stories that go beyond KPIs and add value for society, like safety to sustainability and women’s empowerment, making it worth doing. I believe the best results come from mixing data with creativity.
Side hustle
Member of the Women in Tech community. Explores psychology and intercultural communications.
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