Campaign’s PR Faces to Watch 2026 – Sina Ikhlasi, Account Manager, Reachuals

Campaign’s PR Faces to Watch 2026 – Sina Ikhlasi, Account Manager, Reachuals

Age: 25

Country: United Arab Emirates

Nominated by Haneen Asfour, Director of Social Media:

In my 6 years of experience, I have never come across someone as detail-oriented as Sina. She manages communication with over 100 influencers seamlessly, always with a calm and composed approach, no matter the pressure. What truly sets her apart is her solution-oriented mindset — she doesn’t just flag challenges, she resolves them efficiently while keeping all stakeholders aligned. Sina brings a rare balance of precision, professionalism, and composure, making her an invaluable asset to any campaign she leads.

Career highlights

Sina is an Account Manager at Reachuals, known for her calm, solutions-driven approach in fast-paced campaign environments. She plays a key role in managing influencer campaigns and large-scale activations, handling everything from briefing and coordination to on-ground execution. Sina has successfully managed high-volume projects — briefing over 100 influencers within tight timelines — while maintaining precision and strong client communication. Her ability to stay composed under pressure and adapt quickly to constant changes makes her a reliable force behind seamless, high-impact campaign delivery across the region.

Guiding principles

Sina approaches every campaign with calmness, precision, and accountability. She believes in staying composed under pressure, ensuring clear and proactive communication at every stage, and delivering with both speed and accuracy. Her work is guided by a strong sense of ownership — managing key accounts such as Max, Azadea, Nayomi, and The Body Shop — and seeing every project through from briefing to execution, while maintaining high standards and adaptability in fast-paced environments.

Side hustle

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