Campaign’s PR Faces to Watch 2026 – Sim Devgun, PR Account Director, Umami Comms

Campaign’s PR Faces to Watch 2026 – Sim Devgun, PR Account Director, Umami Comms

Age: 30

Country: United Arab Emirates

Nominated by Marjorie Chapas, Head of PR:

Sim is a strategic leader with an instinctive grasp of storytelling, ensuring narrative sits at the core of every campaign, from large scale experiential activations to disciplined press office programs. She combines creativity with logic, bringing structure, organisation and team focus to everything she delivers. As a leader, she sets high standards while remaining supportive and fair, earning genuine respect from both clients and her team. What stands out most is her ability to elevate those around her while consistently producing culturally sharp, ambitious work in a highly competitive GCC market, prioritising growth and retention within both her team and clients.

Career highlights

Sim Devgun is a PR Account Director with eight years’ experience delivering bold, culturally relevant consumer campaigns across global brands spanning lifestyle, entertainment, fashion, beauty, consumer tech and FMCG. Now based in Dubai at Umami Comms, Sim leads PR strategy across luxury hospitality, fashion and lifestyle brands throughout the UAE and wider GCC. Known for blending experiential creativity with rigorous press office structure, she drives high-impact storytelling, influencer strategy and integrated campaigns that build both brand equity and measurable results.

Guiding principles

Sim is motivated by the belief that strong teams build strong brands. She focuses on identifying individual strengths and creating an environment where people can perform at their best. Clarity, kindness and high standards shape her leadership, creating teams that are ambitious, collaborative and solutions driven.

Side hustle

Sim’s nose is always in a book, constantly exploring society, culture and human behaviour to sharpen her storytelling instincts. At home, she is a devoted cat mum, governed by a very demanding, fluffy CEO.

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