Campaign’s PR Faces to Watch 2026 – Selena Abu Ras, Senior Account Executive, Bacchus GCC

Campaign’s PR Faces to Watch 2026 – Selena Abu Ras, Senior Account Executive, Bacchus GCC

Age: 23

Country: United Arab Emirates

Nominated by Fiona Wishart, Co-Founder, Bacchus GCC:

Since joining Bacchus, Selena has quickly become our media whisperer, turning standard pitches into genuine, long term industry friendships. Having moved up the ranks swiftly, she spots trends before they hit. Whether she’s securing a massive headline or mentoring the team, Selena brings a creative spark and a can-do energy to the team that is contagious. She doesn’t just do the job, she goes the extra mile and her work reflects the same.

Career highlights

Joining the agency world three years ago, I work across tech, finance, real estate, F&B and hospitality, building media relationships and adapting to all the different industries’ nuances. Working with clients including Fairmont Hotels & Resorts, Rosewood Jeddah, MBS Global Investments and more, I’ve helped secure coverage in top-tier publications such as Forbes Middle East, Condé Nast Traveller Middle East, Asharq Al Awsat, CNBC Arabia and Arabian Business. From high-profile hotel openings to milestone financial announcements, I thrive on turning stories into high-impact headlines.

Guiding principles

Relations are king. Though slightly on the nose as we’re in Public Relations, it doesn’t make the statement less true. That said, always stay authentic because that will make all the difference.

Side hustle

I have a journalism degree and a couple of years of freelance sports writing under my belt, so in my spare time I write F1 news articles. They’re unpublished for now, but it fuels the passion.

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