Campaign’s PR Faces to Watch 2026 – Nour El Hoss, Senior Digital Manager, Weber Shandwick Abu Dhabi
Campaign’s PR Faces to Watch 2026 – Nour El Hoss, Senior Digital Manager, Weber Shandwick Abu Dhabi
Age: 30
Country: United Arab Emirates
Nominated by David Willett, Director – Head of Digital Team:
Nour is an exceptional leader who is regularly singled out by clients and colleagues for her brilliant attitude, thoughtful solutions, and in-depth knowledge of digital communications. Her strategic instinct allows her to navigate complex accounts with ease and achieve strong results. Whether mentoring her team or spearheading a major campaign, Nour brings a unique blend of creativity and technical precision to every project and most importantly, is someone you can trust to get the job done. Her desire to always go the extra mile for her clients and team mates will see her go far in the industry I am certain!
Career highlights
As a Senior Social Media Manager at Weber Shandwick, I bring 10 years of expertise, leading high-impact campaigns that drive engagement and brand success. I spearheaded the Pet POV campaign and led on over 15 media buying campaigns in 2025 across the region, driving strong brand awareness for Boehringer Ingelheim IMETA. My work also includes a national campaign with Awqaf Abu Dhabi for Mother of the Nation Endowment for Orphans, while also building leadership positioning and thought leadership for senior executives across pharma, sports, and space, after developing a LinkedIn profiling framework that is being used agency-wide.
Guiding principles
I lead communications with empathy and professionalism, grounding decisions in structure, strategy, and clear rationale. I balance human insight with disciplined execution to build trust with stakeholders, align teams, and deliver coherent narratives across channels. This ensures communications are credible, consistent, and designed to drive reputation, engagement, and measurable impact.
Side hustle
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