Campaign’s PR Faces to Watch 2026 – Lillian Ghousseini, Account Executive, Ruder Finn Atteline
Campaign’s PR Faces to Watch 2026 – Lillian Ghousseini, Account Executive, Ruder Finn Atteline
Age: 25
Country: United Arab Emirates
Nominated by Aishwarya Anand, Senior Account Manager:
Lillian has a knack for building connections – she’s the most cheerful and helpful person in the room; it’s no wonder she holds strong relationships with influencers across the region. She’s bright, full of life, and always leaves a lasting impression on the people she meets. Her passion and energy are her biggest strengths, and I’m sure she will go to great heights as she takes her team along with her on new adventures every day.
Career highlights
In just three years, I’ve gone from admiring brands like Netflix, Disney, Sony, and One&Only Resorts to leading work across them. What ties it all together isn’t the industries I’ve experienced, from hospitality and F&B to entertainment and tech, but the curiosity that fuels me. I don’t say no to trying something new, and that openness has shaped a career built on versatility, trust, and real relationships. Bilingual in Arabic and English, I prioritise meaningful connections over surface-level exchanges, which naturally positioned me as the team’s go-to for influencer guidance and earned recognition as “One to Watch.”
Guiding principles
In this fast-paced industry, I slow down on purpose. Take a break (have a KitKat if you want); staying calm helps with clarity. When you pause, you avoid sounding like a template and start sounding human – something I wrote about in Campaign ME, “Talk to people, not profiles.”
Side hustle
My side hustle? Staying curious.
Outside work, I’m either designing tattoos or signing up for classes I’ll complain about waking up for, physically and mentally, whether it’s coaching, dancing, painting, or traveling. I like being the least experienced person in the room. It helps keep me humble and creatively restless.
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