Campaign’s PR Faces to Watch 2026 – Isabella Shafi, Account Manager, Bacchus GCC
Campaign’s PR Faces to Watch 2026 – Isabella Shafi, Account Manager, Bacchus GCC
Age: 26
Country: United Arab Emirates
Nominated by Sophie Lee-Pybus, Senior Account Director:
I’ve had the pleasure of working alongside Isabella at Bacchus Agency, where she consistently demonstrates exceptional skill as an Account Manager in luxury hospitality and lifestyle PR. Her ability to execute high-profile launches – from TATTU Dubai’s 1,000-guest opening to the Sky Pool event with Jason Momoa – is matched by her creativity, cultural insight, and unwavering positivity. Isabella seamlessly brings brand visions to life, balancing client expectations with innovative campaign execution. She is a collaborative, hands-on professional whose energy, strategic thinking, and meticulous attention to detail make her a standout talent and an inspiration to her peers.
Career highlights
Isabella is an Account Manager at Bacchus Agency, specialising in luxury hospitality and lifestyle PR across the GCC. Over the past three years at Bacchus, she has supported the launch and positioning of some of the region’s most talked-about destinations, including Il Gattopardo, Bar des Prés, Maison de la Plage, TATTU Dubai, BCH:CLB and Our Habitas Ras Abrouq. She has managed large-scale openings, including TATTU’s three-level, 1,000-guest launch and the Sky Pool opening in collaboration with Jason Momoa for his vodka brand, Meili. She also supported the DRIFT x Missoni Resort Club collaborator, helping bring the global fashion collaboration to Dubai. Known for her positive approach, Isabella translates brand vision into culturally relevant, high-impact communications.
Guiding principles
I’m a positive, hands-on team player who approaches campaigns with creativity and cultural insight. I focus on bringing brand visions to life while collaborating closely with clients and supporting my team, making campaigns feel genuine and relevant.
Side hustle
Outside of work, I stay active through the gym and running and recently completed the Burj to Burj Half Marathon. These challenges keep me disciplined and goal-focused! I enjoy challenging myself physically and mentally, applying the same dedication to my professional projects.
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