Campaign’s PR Faces to Watch 2026 – Andrew Young, Senior Account Manager, Burson
Campaign’s PR Faces to Watch 2026 – Andrew Young, Senior Account Manager, Burson
Age: 27
Country: Saudi Arabia
Nominated by Robin Heymann, Managing Director, Sport, Gaming, Entertainment:
Andy quickly recognised the scale of opportunity for ambitious sports and entertainment communications professionals in Saudi Arabia and has pursued it with rare maturity and focus. He understands the core principles of PR while confidently navigating modern challenges — authenticity, cultural nuance, data-led strategy and channel-specific storytelling. He has earned the trust to lead teams and manage high-profile, demanding clients. A talented footballer in his youth, he brings discipline, resilience and teamwork to high-pressure environments. Grounded yet ambitious, Andy is committed to continuous improvement — a mindset that will define his long-term impact and leadership in the industry.
Career highlights
Based in Riyadh, Andy develops and executes high-impact storytelling campaigns showcasing Saudi Arabia’s transformed sports sector to global audiences. In 24 months, he has won, led and renewed work with the Saudi Arabian Football Federation, AFC Asian Cup 2027, Saudi Pro League, LIV Golf, WTA Finals and AlUla.
A member of the practice Senior Leadership Team at Burson, he has delivered 15 live international events for the Ministry of Sport, overseeing strategy, content and global media. He also helped build the award-winning ‘Story of Growth’ campaign, championing the women transforming Saudi sport.
Guiding principles
- Kind
- Leads by example
- High performance mindset
- Consistency
- Thrives in challenging situations
- Mentors and develops talent
- Takes ownership and accountability
- Growth orientated
- Entrepreneurial
- Culturally aware and sensitive
- Empathetic and approachable
- Tenacious and resilient
- Trusted
- Independent thinker
- Humble, collaborative mindset
Side hustle
Andy lives and breathes sport and nurturing others:
- Summer Internship in Boston with You Care. We Care. – a non-profit which supports children in need in
- Petite-Riviere de Nippes, Haiti to provide basic preventive healthcare services to children
- Scottish Football Association Coaching Source – Coaching Footballers 13+
- Scottish Football Association Basic Coaching Course – Development Activities
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