Campaign’s PR Faces to Watch 2026 – Alifiya Kazi, Account Executive, Redhill Middle East & Africa
Campaign’s PR Faces to Watch 2026 – Alifiya Kazi, Account Executive, Redhill Middle East & Africa
Age: 23
Country: United Arab Emirates
Nominated by Suzanne Kanianthra, Senior Director:
Alifiya joined the team less than a year ago and is one of our youngest team members, but you wouldn’t know it from the way she works. She carries herself with a calm and maturity that people twice her experience rarely have, especially in high-pressure moments where others tend to scramble. Across our corporate and tech clients, she’s proven sharp at both media relations and the numbers side of the work — using measurement and analysis to shape what comes next, not just report on what already happened. That combination is rare at any level. She’s one to watch.
Career highlights
Alifiya is a public and client relations professional driving strategic storytelling and brand visibility across the region. She manages integrated communications initiatives, strengthens high-value media relationships, and supports executive thought leadership for leading brands such as FedEx, Nokia, Dubai Holding Community Management and more. Known for her proactive approach and attention to detail, she plays a key role in delivering consistent coverage and impactful campaigns. With a strong grasp of strategic communications and client strategy, Alifiya represents the next generation of communications talent shaping meaningful brand narratives in the Middle East.
Guiding principles
At the core of my approach is a simple principle: we are not just PR professionals, we are problem solvers. Communications should go beyond securing coverage – it should address real business challenges, strengthen reputation, and create measurable impact. I also believe that effective PR is rooted in storytelling, not selling. The most influential brands are built through authentic, purposeful narratives that foster trust and long-term relationships, rather than short-term gains.
Side hustle
I am highly invested and actively learning about finance and investments. I enjoy studying the stock market and ETF’s and learning more about where and when to invest my money.
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