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Campaign’s PR Faces to Watch 2026 – Alice Hinitt, Associate Account Director, Seven Media

Campaign’s PR Faces to Watch 2026 – Alice Hinitt, Associate Account Director, Seven Media

Age: 30

Country: United Arab Emirates

Nominated by Rebecca Gill, Head of Social Media:

Alice is a natural leader who truly leads by example. She has an incredible ability to stay calm under pressure, think strategically, and always balance both client and team needs effortlessly. She is one of the most dependable members of our team – any task entrusted to her is delivered to the highest standard, with precision and care. Her strategic thinking is one of her greatest strengths, enabling her to create thoughtful, insight-led plans that drive results. Beyond her client work, Alice is deeply committed to mentoring and developing junior team members, who genuinely value her guidance and support.

Career highlights

I’ve managed major global brands within the region, including Johnson & Johnson, Grey Goose and Fenty – leading social strategies, activations and influencer partnerships and successfully launching some of these brands into market from the ground up, balancing global expertise with a local mindset. I also won and now lead the #MyDubai account, a citywide initiative run by Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, and spearheaded the launch of the community-led platform, #MyDubai Communities. I take a strategic, insight-led approach to communications, connecting audience behaviour, cultural relevance, and platform innovation to deliver work that drives meaningful impact.

Guiding principles

Make it matter – culturally, creatively and commercially.

Side hustle

I’m a qualified Pilates teacher – something that started as a personal obsession and quickly became a permanent part of my life. I love the discipline, precision and the way small intentional movements can create real change over time, when you’re focused and patient (which doesn’t just apply to pilates!)

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