Campaign’s PR Faces to Watch 2026 – Akshaya Chandra Prabha, Senior Content Executive, Catch Communications

Campaign’s PR Faces to Watch 2026 – Akshaya Chandra Prabha, Senior Content Executive, Catch Communications

Age: 25

Country: United Arab Emirates

Nominated by Injeel Firoz Moti, Managing Director:

Akshaya has been with the agency since 2024, and during her tenure, she has delivered instrumental work across a wide range of consumer campaigns. Her ability to manage both client and talent relationships with professionalism and ease truly sets her apart. She is highly committed, consistently meeting deadlines and exceeding expectations when it comes to account delivery. Akshaya is also deeply passionate about her own growth, embracing new challenges with enthusiasm and never shying away from opportunities to learn. Her dedication, skill, and positive attitude make her an invaluable asset to any team or organization.

Career highlights

Akshaya is a Senior Content Executive based in Dubai, specializing in content management and influencer marketing. Within a year, she earned a promotion in recognition of her strong performance, leadership, and measurable campaign impact. She independently leads influencer and content initiatives from strategy to execution, directing shoots and delivering high-performing, culturally relevant campaigns. Akshaya has built trusted relationships with clients, creators, and partners across the UAE. A standout achievement was spearheading a UAE National Day campaign alongside prominent Emirati figures, successfully blending cultural storytelling with data-led strategy to drive engagement, strengthen brand equity, and create meaningful audience connection.

Guiding principles

Akshaya believes credibility is built through consistency, integrity, and results. She approaches every project with strategic clarity and open communication, ensuring alignment across teams and stakeholders. Adaptable, solution-oriented, and deadline-driven, she delivers creative work that is commercially impactful while driving sustainable, long-term value for brands and partners.

Side hustle

Akshaya actively pursues photography and independent content creation, exploring visual storytelling beyond brand frameworks. This creative experimentation sharpens her direction skills, deepens her understanding of composition and audience psychology, and fuels innovation—enabling her to bring fresh, insight-led perspectives and elevated creative thinking into every professional campaign she leads.

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