Campaign’s Digital Faces to Watch 2026 – Talia Zeineddine, Social Media Executive, Momentum McCann – McCann Content Studios
Campaign’s Digital Faces to Watch 2026 – Talia Zeineddine, Social Media Executive, Momentum McCann – McCann Content Studios
Age: 25
Country: Lebanon
Nominated by Mohammed Al Nashash, Social Associate Director:
Talia is an absolute force. Despite her young career, she operates with the efficiency and quality of a seasoned professional. She consistently meets timelines with ease while elevating the accounts she manages through strong ideas and structured operational thinking. She does not simply maintain standards, she raises them. Her drive to learn, grow and support those around her makes her an invaluable asset to the team. She approaches every challenge with maturity and momentum, and I am genuinely fortunate to have her as part of the team.
Career highlights:
I’m a Lebanese marketing and communications professional working across France and the Middle East. After completing my master’s at HEC Paris and gaining experience at The Estée Lauder Companies EMEA, I moved into agency life where I now serve as a Social Media Executive at Momentum in Abu Dhabi. I curate content and shape strategy for standout lifestyle and destination brands including teamLab Phenomena, while leading the management of multiple accounts and clients simultaneously. My focus lies in building culturally relevant narratives that drive engagement, community growth and measurable performance, particularly among Gen Z audiences.
Guiding principles:
I believe mindset shapes everything. I stay calm under pressure, listen before acting and deliver with consistency. Growth comes from pushing beyond comfort, staying curious and learning fast. I lead with ambition and creativity but never compromise on authenticity.
Side hustle:
I’ve always been entrepreneurial at heart, and my side hustle is continuous self building: learning new skills, expanding my perspective, and developing ideas for the future. I see it as preparing myself to build something of my own with purpose and long term impact.
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