Campaign’s Digital Faces to Watch 2026 – Silvana Salame, UX/UI Designer, BPG Group
Campaign’s Digital Faces to Watch 2026 – Silvana Salame, UX/UI Designer, BPG Group
Age: 25
Country: United Arab Emirates
Nominated by Ben Schwartz, VP Client Services:
Silvana joined us as part of our growth ambition around UX/UI and customer experience, and she has quickly proven to be a strong addition to the team. She integrates seamlessly, works at pace, and brings reliability to every project. What stands out most is her ability to think beyond the immediate brief, identifying opportunities that unlock additional value for our clients.
Career highlights:
I am a UX/UI Designer at BPG Group, specializing in creating intuitive, user-centered digital experiences where simplicity and accessibility guide every decision. I hold a Master’s degree in Digital & Interaction Design from Milan and have collaborated with leading brands including Flexform and Luxottica (Ray-Ban). At BPG, I have contributed to projects for Honda, developing a competitive sales platform; Gulf News, creating a sales enablement dashboard; and Sharaf DG, designing a dynamic campaign landing page that transforms unsold inventory into an engaging daily discovery experience. I believe the best design is intuitive, seamless, and almost invisible — simplifying complexity and allowing users to focus effortlessly on their goals.
Guiding principles:
I believe great design is quiet — intuitive, seamless, and almost invisible. It transforms complexity into clarity, allowing users to focus effortlessly on their goals. I design with empathy, always prioritizing the end user while ensuring accessibility, simplicity, and inclusivity remain at the core of every experience.
Side hustle:
Alongside my main role, I pursue projects that challenge me creatively and push my boundaries. I currently collaborate with a fintech startup, designing an app that integrates multiple banks to help users gain a complete overview of their finances. I also develop brand identities and Webflow websites, leading projects from concept to execution.
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