Campaign’s Digital Faces to Watch 2026 – Nicole Daly, Head of Social & Creative, Home of Performance
Campaign’s Digital Faces to Watch 2026 – Nicole Daly, Head of Social & Creative, Home of Performance
Age: 30
Country: United Arab Emirates
Nominated by John von Hofsten, CEO:
Engineered a massive turnaround in 2025, merging Social/Creative into a high-performance engine. Implemented AI workflows and flipped Profit Score from negative to positive. Drove +145% YoY revenue growth, proving high-end creative is a scalable profit center. Leads the agency’s AI upskilling program.
Career highlights:
Engineered a massive turnaround in 2025, merging Social/Creative into a high-performance engine. Implemented AI workflows and flipped Profit Score from negative to positive. Drove +145% YoY revenue growth, proving high-end creative is a scalable profit center. Leads the agency’s AI upskilling program.
Guiding principles:
“Profit over Pretty.” Creativity needs strategy. Believes every piece of content must have a commercial job. Leads with transparency and operational discipline.
Side hustle:
Digital Art. Explores generative AI and illustration, integrating new styles into client work to keep brands culturally relevant.
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