Campaign’s Digital Faces to Watch 2026 – Mohammed Barakah, Senior Social Media Executive, Serviceplan Experience
Campaign’s Digital Faces to Watch 2026 – Mohammed Barakah, Senior Social Media Executive, Serviceplan Experience
Age: 25
Country: Saudi Arabia
Nominated by Hisham El Gamal, Deputy General Manager:
Mohammed is a high-energy professional who hit the ground running with an impressive “game face” and rapid learning curve. His ability to navigate high-pressure environments, from managing fan sentiment for Al Ahli FC to launching AROYA Cruises, demonstrates a level of maturity beyond his years. Currently leading automotive campaigns for Abdul Latif Jameel Motors, Mohammed consistently delivers the best possible outcomes through his positive spirit and strategic approach to storytelling. His blend of cultural empathy and data-driven creativity makes him a standout talent in the Saudi marketing landscape
Career highlights:
I am a Senior Social Media Executive passionate about culturally relevant storytelling and building engaged communities. I played a pivotal role in launching Saudi Arabia’s first cruise line, AROYA Cruises, managing awareness, high-volume engagement, and coordinating multiple stakeholders during the launch. I also managed live match coverage and sponsorship campaigns for Al Ahli Football Club, navigating fan sentiment during wins and losses while boosting engagement.
Currently at Serviceplan handling Abdul Latif Jameel Motors, I lead automotive campaigns including multi-city 4×4 test drives, influencer activations, episodic video content, and major events like the Riyadh Motor Show, balancing strategy, reporting, and client management.
Guiding principles:
I believe marketing should feel human first, culturally relevant always, and strategic by design. I value honesty, transparency, and clarity under pressure, because trust and empathy create stronger connections than perfection ever could. I approach every campaign with creativity grounded in data and insight.
Side hustle:
Outside work, I explore storytelling through songwriting, content creation, and pop culture analysis. I am passionate about mental health, personal branding, and community building. I love studying human behavior, entertainment, and trends, because understanding people is key to crafting marketing that truly resonates.
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