Campaign’s Digital Faces to Watch 2026 – Maha Aldaweesh, Media Manager, Leadgen
Campaign’s Digital Faces to Watch 2026 – Maha Aldaweesh, Media Manager, Leadgen
Age: 29
Country: Saudi Arabia
Nominated by Ahmed AbouAmmo, Deputy General Manager:
Maha stands out for her curiosity, adaptability, and thoughtful approach to complex challenges. Transitioning from institutional roles into the fast-paced agency environment at LeadGen, she quickly embraced the shift, bringing valuable client-side perspective and a strong strategic mindset. Maha consistently demonstrates reliability, collaboration, and a willingness to learn — qualities that make her a trusted team member and a promising talent within our organization. I’m confident Maha will continue to grow, contribute meaningfully, and shape impactful work as her career evolves.
Career highlights:
Maha began her career across communications, brand, and strategic planning within national institutions, contributing to initiatives that strengthened positioning and engagement. She was part of the team behind the Ministry of Finance’s first Governmental Sukuk product, supported Saudi Space Agency outreach campaigns reaching over 15 million people, and contributed to the delivery of Saudi Arabia’s first Space Debris Conference, expanding its global visibility. Since joining LeadGen, Maha has successfully transitioned into the fast-paced agency environment, leveraging her client-side perspective to bring strategic clarity, adaptability, and collaborative execution across multidisciplinary projects.
Guiding principles:
Maha believes impactful work starts with curiosity and empathy. She is driven by understanding audiences deeply and simplifying complexity into meaningful narratives. Her approach centers on collaboration, continuous learning, and creating initiatives that deliver value while contributing to broader organizational and societal goals.
Side hustle:
Outside her role, Maha enjoys contributing to initiatives that foster community engagement and personal growth. She values opportunities to learn, collaborate, and support projects that encourage creativity, empowerment, and positive impact.
Go back to main article: Campaign’s Digital Faces to Watch 2026
