Campaign’s Digital Faces to Watch 2026 – Farah Abu Laban, Sr Account Manager, SOCIALEYEZ
Campaign’s Digital Faces to Watch 2026 – Farah Abu Laban, Sr Account Manager, SOCIALEYEZ
Age: 29
Country: United Arab Emirates
Nominated by Inasz Ramzi, Account Director:
I am recommending Farah because she combines sharp strategic thinking with exceptional communication skills. She has a natural instinct for understanding not just what to say, but how and when to say it to create real impact.
Farah is dependable and delivery-focused, consistently producing work that meets the highest standards. She takes full ownership of her responsibilities and follows through without needing oversight, which makes her a trusted pillar within any team.
Beyond performance, she actively shares her knowledge, uplifts those around her, and leans into new challenges with confidence. Even in high-pressure environments, she remains composed, solution-oriented, and relentlessly positive.
Career highlights:
A communicator at heart, guided by strategy and thoughtful storytelling. Farah develops campaigns that shape brand identity while fostering genuine connections with audiences. Throughout her career, she has worked across a broad spectrum of lifestyle and government portfolios, spanning energy, sustainability, environment, education, sports, and technology. Her experience includes collaborating with influencers and partners to bring integrated campaigns to life, contributing to the delivery of large-scale events. Grounded in collaboration and consistency, she values building long-term client relationships that grow through trust, shared vision, and meaningful results.
Guiding principles:
At SOCIALEYEZ, I have led impactful social campaigns across sustainability, tech, youth empowerment, and national initiatives. Ensuring storytelling that connects. World Teacher’s Day campaign for KHDA was the talk of the town (literally, shoutout to the morning radio mention!) and won Gold for Best Social Media Campaign. Nickname: “The Queen of Interviews”, quoted by Tarek Esper, SOCIALEYEZ MD, for the countless on-ground interviews I conducted at the World Government Summit and Dubai Games. With 100% client retention rate, I pride myself on turning big ideas into results and making it all look effortless (most days!).
Side hustle:
I’m driven by connection and growth, for both the brand and myself. I thrive on refining ideas, elevating campaigns, and continuously improving how I communicate. My focus is on creating meaningful, strategic, thoughtful work that builds genuine connections, resonates with audiences, and leaves a lasting impact.
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