Campaign’s Digital Faces to Watch 2026 – Farah Aboujmeih, Social Media Executive, Momentum McCann – McCann Content Studios
Campaign’s Digital Faces to Watch 2026 – Farah Aboujmeih, Social Media Executive, Momentum McCann – McCann Content Studios
Age: 24
Country: United Arab Emirates
Nominated by Mohammed Al Nashash, Social Associate Director:
Farah has that rare drive you only come across every so often. She does not settle for “good” and constantly pushes herself to refine and elevate her work. Her commitment to improvement shows in every detail, from execution to final delivery. What makes her truly stand out is that her care extends beyond the work itself. She supports the team with the same dedication she gives her projects, creating a culture of accountability and growth around her. She is a powerful force within our department and an undeniable asset to the agency.
Career highlights:
As a Social Media Executive shaping the voice of Yas Island in Abu Dhabi, I bring curiosity, precision and a sharp cultural instinct to every brief. From major live events to global collaborations, I translate real-world moments into content that feels timely, natural and genuinely engaging. Known for my strong sense of tone and hands-on execution, I focus on turning strategy into stories audiences want to be part of. For me, meaningful impact starts with understanding people first and building narratives that resonate beyond the scroll.
Guiding principles:
I believe social media should feel lived-in, not manufactured. I prioritise cultural relevance, real-time execution and authentic audience connection. Impact is not just about reach, it is about creating moments people actively choose to engage with.
Side hustle:
Outside the digital world, I train through high-intensity boxing and early mornings at the stables, drawn to the focus and discipline both demand. When I switch off, I turn to reading, a quieter contrast to the fast-paced environment I thrive in professionally.
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