Campaign’s Digital Faces to Watch 2026 – Duaa ihlayyel, Media Relations Manager, QComms
Campaign’s Digital Faces to Watch 2026 – Duaa ihlayyel, Media Relations Manager, QComms
Age: 28
Country: United Arab Emirates
Nominated by Sarah Doyle, Head of Consumer PR, QComms:
Duaa is a standout talent at QComms, leading Arabic media relations across some of the agency’s largest accounts. With a deep understanding of the GCC landscape and its cultural nuances, she consistently secures meaningful, high-impact coverage for her clients. Her media relationships are unparalleled, built through trust, dedication and continuous nurturing. Passionate and driven, Duaa always strives for excellence, bringing energy and focus to every brief. She truly comes into her own at client events and industry trade shows, where she delivers exceptional results. An integral cog in the QComms PR engine, Duaa is undoubtedly one to watch.
Career highlights:
Duaa is a dynamic communications specialist with six years of experience shaping influential media narratives across the UAE and wider GCC. She has built strong relationships with leading Arabic-language outlets and played a key role in launching landmark projects, including Red Sea Global’s Shebara, Desert Rock and Thuwal, Fahid Island by Aldar, and others. With sharp strategic instinct and a deep understanding of the regional media landscape, she leads campaigns that create meaningful visibility and long-term impact for QComms clients across media.
Guiding principles:
Duaa delivers high-quality, detail-focused work while embracing challenges and adapting to shifting priorities. She fosters teamwork, shares creative ideas, and builds strong media relationships. With careful planning and organization, to ensure campaigns run smoothly, maximizing results and engagement for clients across diverse events and media platforms.
Side hustle:
Outside work, I love discovering new places and restaurants, always seeking fresh experiences in the UAE. In recent years, I’ve grown passionate about traveling with friends and creating shared memories. With my family, I cherish documenting our moments and turning them into videos we can relive in the future
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