Campaign’s Digital Faces to Watch 2026 – Aline Seferian, Senior Art Director, Impact BBDO KSA
Campaign’s Digital Faces to Watch 2026 – Aline Seferian, Senior Art Director, Impact BBDO KSA
Age: 28
Country: Saudi Arabia
Nominated by Ahmad AlAmri, Associate Creative Director:
Aline is a Senior Art Director with a strong track record of commitment, reliability, and consistent performance. She takes full ownership of her work and can always be depended on to deliver on time and to a high standard. Aline has a strong artistic eye and is highly skilled at creating clear visual directions that elevate the overall design output. She is also very effective in managing the team, organizing workflows, and keeping projects running smoothly. Her leadership style is calm and confident, allowing her to balance creativity with structure. Aline is a natural leader and a valuable asset to any creative team.
Career highlights:
Aline Seferian is a Senior Art Director with a multidisciplinary background in graphic design and brand communication across the Middle East. Throughout her career, spanning Lebanon, Armenia, the UAE, and Saudi Arabia, she has collaborated with global networks including Omnicom and Publicis Groupe, alongside independent agencies and startups. She blends strong conceptual thinking with refined visual craft to create culturally relevant, strategy-led work. Her expertise covers art direction, branding, digital content and design systems. Recognized by the International Society of Typographic Designers, she is valued for her collaborative leadership, precision, and ability to lead projects from insight to impactful execution.
Guiding principles:
Aline’s guiding principles are shaped by a layered sense of identity, resilience, and storytelling. Drawing from rich visual traditions and lived cultural nuance, she values meaning, craft, and context. Her approach balances emotional depth with conceptual clarity, translating heritage and experience into contemporary work that feels thoughtful and culturally resonant.
Side hustle:
Outside her creative work, Aline is a dedicated Formula 1 enthusiast, inspired by its speed, precision, and strategic intelligence. A football fan and avid follower of sports, she values teamwork and competition. As a scout for 15 years, she cultivated leadership, discipline, resilience, and a strong sense of collaboration.
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