Campaign’s Digital Faces to Watch 2026 – Alejandra Flores, Manager, OMD MENA
Campaign’s Digital Faces to Watch 2026 – Alejandra Flores, Manager, OMD MENA
Age: 29
Country: United Arab Emirates
Nominated by George Achkouty, Business Unit Director:
Alejandra is part of a new wave of media talent redefining what planning means in 2026. With a background spanning global markets and high-growth categories, she blends commercial sharpness with cultural intelligence. At OMD, she has quickly positioned herself as a strategic thinker who bridges data, audience insight, and real business outcomes. Alejandra stands out for her ability to simplify complexity, challenge briefs constructively, and elevate the thinking around her. As the industry shifts toward more accountable, outcome-led models, she represents the kind of ambitious, globally fluent leadership shaping the future of media.
Career highlights:
I started my career in Spain back in 2020, working in performance marketing and managing global markets for Inditex brands, which quickly taught me to take ownership and stay comfortable with big challenges. After almost five years across categories from fashion to travel and FMCG, I moved to Dubai in 2024 to chase bigger ambitions and grow into a more strategic role. Today I focus on connecting brand thinking with measurable impact, while also mentoring junior team members and contributing to stronger client satisfaction and better outcomes.
Guiding principles:
I believe curiosity should lead experience, so I take on challenges early and learn fast. Strategy must have purpose and measurable impact. I value clarity, collaboration and simplicity in the way teams work. I also invest time mentoring others, because strong teams consistently outperform individual talent.
Side hustle:
I’m a natural planner; I’m usually organizing my next trip before finishing the current one. I also like creating TikTok videos about my life in Dubai.
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