Campaign’s Media Faces to Watch 2026 – Zouheir Mikati, Senior Executive – Integrated Planning, Magna Global MENAT

Campaign’s Media Faces to Watch 2026 – Zouheir Mikati, Senior Executive – Integrated Planning, Magna Global MENAT

Age: 27

Country: United Arab Emirates

Nominated by Ihab Thebian, Associate Director – Integrated Planning:

Zouheir is an exceptional digital media planner who consistently demonstrates strategic clarity, commercial awareness, and strong client leadership. He takes full ownership of planning and performance, ensuring campaigns are structured, optimized, and aligned with clear business objectives. His ability to manage complex portfolios while maintaining precision in forecasting and budget allocation sets him apart. Beyond delivery, he builds trust with clients through transparency and accountability, positioning himself as a reliable strategic partner. Zouheir represents the next generation of disciplined, performance-driven media leaders in our industry.

Career highlights

Zouheir is a Senior Integrated Planner specializing in digital media and performance strategy. He oversees end-to-end media planning, investment allocation, and optimization across digital channels, ensuring alignment with business objectives and measurable growth. With extensive experience managing high-value client portfolios, he leads strategic planning initiatives that enhance efficiency, maximize return on investment, and drive sustainable performance. Recognized for his commercial acumen and structured approach, Zouheir plays a key role in strengthening client partnerships, elevating planning standards, and delivering scalable media solutions in a competitive digital landscape.

Guiding principles

Performance with accountability. I believe strong media planning is rooted in clear objectives, disciplined execution, and measurable outcomes. I prioritize transparency with clients, strategic budget allocation, and continuous optimization to ensure every investment delivers business impact and long-term value.

Side hustle

Beyond my role, I stay actively engaged in digital performance trends and platform developments, continuously refining media strategies and testing optimization frameworks. I also mentor junior planners, sharing practical knowledge on media planning, client management, and performance accountability.

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