Campaign’s Media Faces to Watch 2026 – Zeinab Mohamed Khaled, Senior Integrated Planner , Spark Foundry

Campaign’s Media Faces to Watch 2026 – Zeinab Mohamed Khaled, Senior Integrated Planner , Spark Foundry

Age: 25

Country: Egypt

Nominated by Meral Mohamed, Media Manager:

Zeinab demonstrated remarkable growth, consistently elevating both her strategic thinking and operational ownership. She took ownership of the Nestlé brands, becoming the central driver behind its daily management. Her leadership set a strong foundation for efficiency within the team streamlining processes, improving cross‑functional coordination, and ensuring that every output was aligned with the client’s expectations and business objectives. Beyond execution, Zeinab showed clear progress in her ability to anticipate challenges, propose data‑backed solutions, and steer discussions toward meaningful outcomes. Her proactive mindset and structured way of working enabled the team to deliver more consistently, while her collaborative approach strengthened dynamics.

Career highlights

I began my career in Media at Aleph Holding Group (formerly ConnectAds) as an intern, where I discovered my passion for the industry and built a strong foundation in digital advertising. Today, I am a Senior Media Executive at Spark Foundry, leading the Nestlé account and managing end-to-end media strategies across multiple platforms. I also coach and support two junior team members, fostering collaboration and continuous growth within the team. Beyond work, I am a dedicated runner, which reflects my discipline, resilience, and commitment to consistently pushing my limits both professionally and personally.

Guiding principles

I believe in continuous learning, ownership, and delivering work with purpose. I value collaboration and mentorship, striving to empower those around me while holding myself accountable to the highest standards. Integrity and transparency guide my decisions, while performance and results drive my actions. I approach every challenge with resilience and a growth mindset whether in media strategy or in running—always pushing boundaries and aiming for sustainable impact

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