Campaign’s Media Faces to Watch 2026 – Zain Sheikh AlArd, Senior Executive – Commerce, Publicis Groupe

Campaign’s Media Faces to Watch 2026 – Zain Sheikh AlArd, Senior Executive – Commerce, Publicis Groupe

Age: 27

Country: United Arab Emirates

Nominated by Henna Rafeeque, Senior Manager – Commerce:

Zain is a key driver of retail media growth for P&G as part of the Publicis Commerce team. She is widely trusted by clients and retailers for her reliability, strong relationship‑building, and consistent delivery across brands and markets. Zain brings a thoughtful mix of strategic planning, data‑driven insight, and category expertise to navigate the evolving commerce landscape effectively. Her ability to anticipate needs, influence stakeholders, and translate complexity into clear action is what sets her apart, and why I confidently recommend her as a standout talent to watch.

Career highlights

Over the past few years, I’ve built a strong foundation in commerce and performance media across the GCC markets. After completing my Master’s in Digital Marketing (2021–2022) and gaining early industry experience, I joined Publicis Groupe, where I oversee the top P&G category across multiple key brands. Driven by ambition and a genuine curiosity to understand the evolving media landscape, I continuously push beyond my core responsibilities to expand my expertise. This mindset has enabled me to take on greater ownership, contribute to strategic initiatives, and deliver measurable impact across markets.

Guiding principles

I approach my work with discipline and determination, committed to delivering quality and growing through every challenge.

Side hustle

I prioritize fitness as a way to build discipline, strengthen my mindset, and enhance my performance in both personal and professional life.

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