Campaign’s Media Faces to Watch 2026 – Seif Mohsen, Senior Media Planning Executive, OMD Egypt

Campaign’s Media Faces to Watch 2026 – Seif Mohsen, Senior Media Planning Executive, OMD Egypt

Age: 29

Country: Egypt

Nominated by Rita Boulos, General Manager:

Seif has consistently demonstrated exceptional accountability on the PepsiCo account, particularly during a pivotal period of team transformation. His unwavering commitment to excellence and proactive approach played a vital role in navigating the complexities of this shift. Always on the lookout for new opportunities to present to clients, Seif has shown remarkable initiative and insight. His eagerness to learn and grow further enhances his ability to drive success, fostering strong relationships and establishing trust with the client while maintaining high standards of service delivery.

Career highlights

My name is Seif Mohsen, I joined the great OMD in August 2023 to kick-off my Media career. It was a new adventure to me as I come from a design engineering background but at that time I decided to expolre a new career where I can work with passion and hands in hands with my talented colleagues.

Since I joined, I’ve been working on the challenging Pepsico account, together my team and I we have achieved a lot of successful milestones.

My greatest achievement for me so far is a transitional phase in the Agency in 2025 where I committed the team and the agency and we all put the extra effort and love to grow stronger in this phase and it turned out as one of the best periods of my career.

Also I see myself as a loyal hustler and a I never give up.

Guiding principles

My work principles are simple, we do our best, we work both hard and smart. Every problem has a solution.

Being part of a team is always a blessing, to me my team-mates are family and  I guess this is my mindset as I played professional basketball in Egypt for 14 years so I am a team player/ team captain.

And finally, loyalty and transparency are key.

Side hustle

Next to my media career, I have and acting career. I started theater in university along with engineering and never let it go.

For eight long years I have been grinding in the acting career and finally in 2025 I got two major roles in two TV series shows that are well watched and known in Egypt and got my kick-off in the acting career as well and now i can proudly say that I’m considered a rising star in Egypt.

Go back to main article: Campaign’s Media Faces to Watch 2026