Campaign’s Media Faces to Watch 2026 – Sara Samhoun, Programmatic – Executive, Publicis Media

Campaign’s Media Faces to Watch 2026 – Sara Samhoun, Programmatic – Executive, Publicis Media

Age: 22

Country: Lebanon

Nominated by Razi Asim, Programmatic – Associate Business Director:

Sara consistently demonstrates maturity, leadership potential, and strong operational capability that go well beyond the expectations of her current role. She takes initiative, manages responsibilities independently, and consistently delivers high-quality work across campaigns. Her ability to coordinate with internal teams and clients reflects both accountability and strategic thinking. Sara also supports her peers, shares knowledge proactively, and contributes to a collaborative team environment. Promoting her to Senior Executive will enable her to assume greater ownership, mentor junior members, and drive broader impact across client accounts and within the Precision team overall.

Career highlights

I have been part of the Programmatic team at Publicis for the past 2 years, working across a diverse portfolio of clients in banking, hospitality, automotive, real estate, and more. During that time, I had the chance to learn and grow significantly. I have also enjoyed sharing my learnings with the team and contributing to our collective knowledge, something I am especially proud to have achieved at such an early stage in my career.

Guiding principles

At Publicis, our strength is our team. We work closely together, supporting each member while embracing learning and growth. By collaborating and sharing knowledge, we develop both individually and collectively.

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