Campaign’s Media Faces to Watch 2026 – Sara Alkhalili, Senior Media Planner, Spark Foundry

Campaign’s Media Faces to Watch 2026 – Sara Alkhalili, Senior Media Planner, Spark Foundry

Age: 29

Country: Saudi Arabia

Nominated by Reem Lizzaik, Senior Media Manager

My media career began with managing one of our largest accounts (Aramco). Since day one, I’ve been closely involved in growing and developing the account, with a genuine drive to see it progress and deliver stronger impact year after year. Working on a client of this scale has shaped my expertise in many ways. It pushed me to think more strategically, adapt quickly, and build solid experience across both digital and offline campaigns integrate it with global and local scale

From day one, Sara has distinguished herself through her positivity and genuine passion for learning. Her proactive “I’m on it” attitude inspires confidence and consistently delivers high-quality results. Her contributions to Aramco have been remarkable, and seeing her take ownership and earn well-deserved recognition makes me incredibly proud.

Career highlights

My media career began with managing one of our largest accounts, Aramco. From day one, I have been deeply involved in its growth and development, driven by a genuine commitment to achieving stronger impact year after year. Working on a client of this scale has shaped my expertise in many ways. It pushed me to think more strategically, adapt quickly, and build solid experience across both digital and offline campaigns, integrating them effectively across local and global scales.

Guiding principles

I believe real growth comes from both learning from others and inspiring those around me. Learning from the experience of others helps me make smarter decisions and deliver stronger results for the client, while sharing my own insights adds value and creates impact. I’m always looking for ways to turn what I learn into meaningful action.

Side hustle

Event planning has always been a personal passion, I launched an Instagram page to pursue it alongside my career. Balancing a full-time role, family responsibilities, and on-site events was demanding, so I chose to pause with the intention of resuming when I can manage it sustainably without compromising my family or professional commitments

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